Jennifer had a long career in the corporate world, including 14 years as National Marketing Manager for BMW SA. She then started a Marketing Consultancy, managing events such as the South African launch of the Lamborghini Aventador in Johannesburg and Cape Town. Jennifer was also involved in bringing the Chelsea FC coaches and players from the UK as part of a CSR initiative promoting soccer within the township areas in South Africa.
In 2011, she was offered the position to steer the product development and management of various national retail clients at Augray. When the decision was made to move into retail, Jennifer became responsible for the day-to-day operations and management of the retail arm of Augray / Classic Bond.